Industrial B2B – VALUE SELLING WEBINAR

Join our free webinar:

July 3, 2025: 1:30 PM CET

Margins are under pressure across the chemical industry and other B2B manufacturing sectors—but it doesn’t have to stay that way:

Value Selling is one of the most effective ways to protect margins and confidently navigate today’s pricing challenges.

In this session, we’ll share insights from our latest industry survey on Value Selling in B2B manufacturing—and reveal practical, proven solutions to boost the impact of your Value Selling and Value Pricing initiatives

Why attend?

This webinar will give you:

  • An inside look at the results from our latest industry survey on Value Selling.
  • Discover how B2B manufacturing companies are putting Value Selling into practice – and what sets the successful ones apart.
  • Gain new insights into Value Selling tools that really work.
  • Learn how to ensure the success of your Value Selling initiative.
  • Increase your confidence to embark on a X-fuctional transfromation journey from technology and product centricity to customer value.

Don’t miss out – Secure your spot now!

If you want to learn more about successful Value Selling tools and practices in B2B manufacturing businesses …

On July 3rd we offer our open class X-company training on Value Selling in the chemical industry and other B2B manufacturing businesses. See here for more information:

This initiative is brought to you by ValueBizbooster and Double Loop

Our goal is to use our deep industry and Marketing & Sales expertise to inspire better approaches, share proven practices, and support capability building across the chemical industry. In a market shaped by rising price pressure and complexity, we help commercial teams strengthen their strategies, navigate challenges more effectively, and create new opportunities for sustainable profitability and growth.  

Together with our 20 international partners, we bring more than 460 years of combined experience in the chemical industry and B2B commercial excellence.

From industry giants like BASF, Evonik, and DuPont to medium-sized innovators and hidden champions, we’ve worked with companies across the spectrum. What unites us is a down-to-earth, hands-on, make-it-happen attitude – and a passion for making marketing and sales work where it really matters: in the field.

 

CEO – ValueBizBooster

Dr. Steve Labords

About me

Seasoned expert in pricing, value selling, and commercial excellence with over 20 years of experience helping B2B companies grow profitably. As the founder of Valuebizbooster, specialized in enabling chemical and industrial manufacturing companies to unlock their full potential through consultancy, training, and coaching.

Inspiring key note speaker and author of Master the Art of Value-based Selling, a practical guide to building compelling value cases. 

What drives me

Steve is passionate about empowering leaders and their teams to master pricing strategies and create sustainable value in highly competitive markets.

In my private life

Married and father to two teenage girls. He loves bouldering and cooking: two rather different hobbies.

ValueBizbooster

B2B Value Empowerment

Valuebizbooster empowers B2B chemical and industrial manufacturing companies to grow profitable through expert consultancy, tailored training, and strategic coaching. Founded by Steve, an experienced sales and marketing leader, the company specializes in enhancing commercial excellence and value creation capabilities. 

Valuebizbooster is dedicated to helping businesses develop actionable strategies for long-term success.

Founder Dude – Double Loop

Dr. Ralf Schmidt

About me

Marketing & Sales expert with more than 30 years of experience in the chemical industry and B2B Marketing & Sales with a hands-on approach and down-to-earth mentality.  

Myers-Briggs Type Indicator – certified trainer with a strong emphasis on Value Selling and Pricing, Key Account Management, B2B Marketing and Sales Enablement. 

What drives me

Ralf is excited to share my M&S experience and make things work, helping our customers’ businesses thrive.

In my private life

Husband, dad to three kids, Savate-kickboxer and regular guest in the gym, online deep house hobby DJ and cigar aficionado.

Double Loop

takING your value creation, value selling & value capture to the next level

With more than 450 years of experience in commercial excellence in the chemical industry and 20 partners worldwide, we support our customers in the chemical industry and other manufacturing B2B businesses to create value, sell value and capture value with pricing.

Down-to-earth, hands-on, together with your people. 

Looking Forward to Seeing You in Our Webinar on July 3rd, 2025 ….