OPEN CLASS VALUE SELLING
-APAC EDITION – incl. AI
Planned for September 2026 in Singapore
Welcome to our open class training:
Value Selling Essentials (incl. AI) for the Chemical & Ingredient Industry
Your seat is locked in: September 2026 | Singapore!
Boost your pricing power with AI-accelerated Value Selling
Price pressure is everywhere. Procurement is not getting nicer.
Discounting isn’t a strategy — it’s surrender.
In this hands-on, cross-company training you’ll learn how to stop pitching features and start selling business impact — so you can defend your price without sweating.
And yes: we use AI where it actually helps (not where it just looks cool):
- Research & insight generation: turn public + internal info into sharp account insights and better questions
- From technical differentiation to customer value: translate specs into outcomes customers pay for (cost, risk, revenue, performance)
- Value quantification: build simple, defensible value calculators — even with imperfect data
- Value messaging & communication: craft value stories, emails, meeting prep and proposal arguments that survive Procurement
After these two days, you will be able to
- build compelling value propositions that customers actually care about
- Lead value-driven conversations with technical and commercial stakeholders
- Quantify value and make differentiation measurable and credible
- Prepare and execute value negotiations — and protect margin under pressure
- Sell your price — without giving it away
Built exclusively for the chemical & ingredient industry. Real tools. Realcases. Real practice.
Less theory. More margin.
Your trainers:
Dr. Ralf Schmidt
Founder Dude – Double Loop
Marketing & AI Sales Excellence dude with more than 30 years of experience in the chemical industry with a hands-on and down-to-earth mentality. MBTI – certified and focused on Value Selling, Pricing, and Marketing and Sales Enablement.
Dr. Steve Laborda
Founder – ValueBizbooster
Expert in pricing, Value Selling, and commercial excellence with over 20 years of experience in enabling chemical companies to unlock their full potential and grow profitably. Author of Master the Art of Value-based Selling, a practical Value Selling guide.
Learn how to sell and capture value when pricing pressure is high
Why this training is more important than ever in the chemical & ingredient industry
Chemicals & ingredients are getting hit from all sides: weak demand, overcapacity, cost pressure, geopolitical mess, volatility — plus sustainability and digital transformation at the same time. Margins are on the line.
And the winners won’t be the cheapest — they’ll be the ones who can prove value and defend price .
In this training, you’ll learn how to handle pricing pressure and still protect (and grow) profitability:
- Craft value propositions customers actually care about
- Quantify value so your differentiation is measurable and credible
- Lead value-driven conversations with technical and commercial stakeholders
- Prepare and execute value negotiations — and protect margin under pressure
Built on 450+ years of combined pricing and commercial experience in chemicals & ingredients, this is practical, hands-on, and designed for the real world.
Save the date: September 2026 in Singapore!
Your investment into …
… higher margins and stronger pricing power through Value Selling — plus peer networking and practical learning with our dudes who have 20+ years of experience in chemicals & ingredients and commercial excellence:
FIRST MOVER
SWEET SPOT
POWER PLAY
All prices are exclusive of VAT.
September 2026:
Seats are limited.
Secure your spot today!
Sign up for this training and learn how to sell and capture value in times of high pricing pressure.
Coming as a team (3+)?
Respect.
Email Steve and we’ll hook you up with 10% off the package you choose.
Send an email to Steve to get your discount:
Who should attend?
If you’re in
- Sales,
- Marketing,
- Product Management,
- Key Account Management,
- Commercial Excellence, and/or
- Pricing Management,
- Application/Tech with customer responsibility,
- Business Management,
then this one’s for you. Perfect for anyone who wants to stop pitching features and start selling what customers actually pay for: real value — clearly, confidently, and without giving it away.
The Location
The exact training location in Singapore will be announced soon.
The training will take place in Singapore.
Less Theory. More Margin. Here’s what’s in store for you during the training.
Less blah-blah. More doing. A hands-on, practical training with proven tools for chemicals & ingredients, real interaction, real results — not just pretty slides.
Value Selling Tools that work
Get simple, battle-tested tools to sell value with clarity and confidence.
From technical features to customer value
Translate specs and features into business impact — so customers feel the value, not the data sheet.
Value quantification
Learn to quantify what others think can’t be quantified — and unlock the power of value quantification.
How to boost value selling with AI
Let AI do the heavy lifting, so your Value Selling gets faster and better.
Convincing Value propositions
Stop writing “value propositions.” Start building ones that prove value.
the buyers’ perspective
See value and price through the eyes of your customer’s buyer.
Negotiating value
Negotiate value and price when the pressure is on — and keep your margin.
Value-based market communication
Make your market communication value-led — not feature-led.
a x-functional experience
Stop making Value Selling “a sales thing.” Get every function to play their part.
case studies and real-life examples
No fairy tales — real chemical industry cases that show Value Selling works.
Dos and dont’s
Learn what works — and what to avoid — in real B2B Value Selling situations.
Fun and exchange
Smart people, real stories, and the kind of fun you remember.
