OPEN CLASS AI in Industrial Marketing & Sales
Planned for Q4, 2026 in Europe
Welcome to our open class training:
AI in Industrial Marketing & Sales for the Chemical & Ingredient Industry
Reserve your seat for Q4, 2026.
AI is here to stay — and it’s already rewriting the rules in industrial B2B marketing and sales. Everyone is talking about it. Too few use it professionally.
This open class training turns AI from hype into a practical advantage for your day-to-day work in the chemical & ingredient industry. You’ll learn workflows, prompts, and use cases that boost speed and quality — without sacrificing technical accuracy.
We keep it hands-on and relevant:
- Generate market, customer, and competitor insights in a fraction of the time
- Create stronger outreach messages, LinkedIn posts, and sales content
- Prepare meetings and negotiations with better hypotheses, questions, and argumentation
- Use AI to support Value Selling and Value Pricing (value translation, quantification, messaging)
And because “just use AI” isn’t a strategy, we also cover safe and responsible usage — data, IP, and compliance guardrails so your team can apply AI with confidence.
Bottom line: you’ll leave with more confidence, more professionalism, and a smile on your face. Plus a set of routines you can actually use — so AI becomes part of your daily commercial toolbox.
Your trainers:
Dr. Steve Laborda
Founder – ValueBizbooster
Expert in pricing, Value Selling, and commercial excellence with over 20 years of experience in enabling chemical companies to unlock their full potential and grow profitably. Author of Master the Art of Value-based Selling, a practical Value Selling guide.
Peter Kuntz
Game of Sales Dude
Three decades in chemical industry management (incl. BASF) and certified sales trainer who believes in Challenger Selling and never stopping learning.
Innovation award winner for building a groundbreaking online learning platform for soft skills and product knowledge.
Learn how to boost speed, efficiency, and quality with ai
Why this training is more important than ever in the chemical & ingredient industry
The chemical & ingredient industry is being pushed from multiple sides at once: volatile demand, rising cost pressure, tougher procurement tactics, uncertainties, overcapacities and the parallel need to deliver on sustainability and digital transformation.
In this environment, “more effort” isn’t enough — commercial teams need more speed, precision, and consistency in how they generate insights, create messaging, and defend value.
That’s exactly where AI becomes a competitive lever: it helps you work smarter across research, customer communication, and deal preparation — and it makes value selling and value pricing easier to execute.
Companies that build these capabilities now will protect margins and win share while others are still experimenting.
Planned for: Q4 in Europe!
This is your invest …
… into making AI a daily commercial advantage — boosting speed, quality, and efficiency in industrial marketing & sales, while learning with peers from trainers with decades of combined experience in chemicals & ingredients and commercial excellence.
first mover
sweet spot
power play
All prices are exclusive of VAT.
Q4, 2026 in Europe:
Seats are limited.
Secure your spot today!
Sign up for this training and learn how to sell and capture value in times of high pricing pressure.
Coming as a team (3+)?
Respect.
Email Steve and we’ll hook you up with 10% off the package you choose.
Send an email to Steve to get your discount:
Who should attend?
If you are in
- Sales,
- Marketing,
- Product Management,
- Key Account Management,
- Commercial Excellence, and/or
- Pricing Management,
- Application/Tech with customer responsibility,
- Business Management,
then this training is designed for you! It is ideal for anyone who wants to enhance their ability to sell and communicate the value you are providing to your customers.
The Location
The exact training location will be announced soon.
The training will take place in the Frankfurt area, appr. 30 minutes from Frankfurt airport.
Look Forward to the AI Stuff You’ll Actually Use:
Our Open Class AI training is hands-on, practical, and highly interactive — built around real industrial marketing & sales use cases in chemicals & ingredients. You’ll work with proven workflows, prompt packs, and guardrails you can apply immediately, so AI delivers practical results in your daily commercial work (not just shiny demos).
Introduction to AI for Sales & Marketing
A crash course in how GenAI actually works, what it can (and can’t) do — and how to use it safely and confidently.
The three Layers of AI in Sales & Marketing
Learn what you can do solo right away — and what to scale with your team, and what to co-create with partners and customers.
GEn AI for Sales & Marketing
A curated overview of the best tools and language models — what to use for what, and which ones actually move the needle for your business.
creating insights with AI
Turn messy information into sharp market, customer, and competitor insights — faster, structured, and usable in real conversations.
using AI for value selling & Pricing
From smart prompting to custom GPTs: value chain and account analysis, translating technical differentiation into customer value, value quantification, calculators, and value propositions — built to hold up in front of Procurement.
AI for lead generation & scoring
Find the right targets, spot buying signals, and prioritize leads with better logic — not just “more leads.”
AI for outreach and messaging
Create outreach that sounds human, relevant, and credible — tailored by segment, persona, and use case (not copy-paste spam).
AI for SOCIAL SELLING
Use AI to improve your social media presence and posting.
AI for content creation
Create strong marketing and sales content faster — while keeping technical accuracy and a consistent voice.
AI Use Cases
Lots of hands-on exercises and ready-to-steal examples: insights, messages, social posts, negotiation prep, and proposal building.
AI for deal preparation and negotiation
Build deal strategy, map stakeholders, anticipate procurement moves, and sharpen your negotiation storyline — with AI as your prep engine.
AI Guardrails & Governance
Clear rules for safe AI use in chemicals & ingredients: data and IP protection, confidentiality, compliance, and the “never-ever paste this into a prompt” list — so your team can use AI confidently without creating risk.
AI Quality Control
How to keep AI output accurate and usable: fact-check routines, source handling, sanity checks, and simple workflows to catch hallucinations and errors before they hit a customer, your boss, or a proposal.
Fun and exchange
Smart people, real stories, and the kind of fun you remember.
