Welcome to our open class X-company training on Value Selling Essentials in the chemical industry
Your seat is reserved for September 2-3, 2025 in Frankfurt, Germany!
Increase Your Pricing Power with Value-Based Selling
Move beyond price wars and start selling the true value of your chemical products and solutions. Learn how to quantify what sets you apart – and turn that into margin.
Discover practical, easy-to-use tools that help you identify, communicate, and defend the unique value you offer.
This hands-on training gives you the tools, skills and confidence to:
- Craft compelling value propositions
- Conduct value-driven customer conversations
- Prepare and execute successful value negotiations
- Sell your price – without giving it away
Strengthen customer loyalty, align your sales approach with real customer needs, and resist buyer tactics with confidence.
🎯 Designed exclusively for professionals in the chemical industry, this training is packed with real-world tools, examples, and exercises to help you increase profitability – even under high pricing pressure.
Your trainers:
Dr. Ralf Schmidt
Founder Dude – Double Loop
Marketing & Sales expert with more than 30 years of experience in the chemical industry with a hands-on and down-to-earth mentality. MBTI – certified and focused on Value Selling, Pricing, and Marketing and Sales Enablement.
Dr. Steve Laborda
Founder – ValueBizbooster
Expert in pricing, value selling, and commercial excellence with over 20 years of experience in enabling chemical companies to unlock their full potential and grow profitably. Author of Master the Art of Value-based Selling, a practical Value Selling guide.
Learn how to sell and capture value when pricing pressure is high
Why this training is more important than ever in the chemical industry …
The chemical industry is currently facing greater challenges than ever before: Slowing growth in traditional markets, uncertainty from fluctuating geopolitical and economic conditions, supply chain risks, sustainability transformation and digital transformation at the same time, rising raw material, energy, and logistics costs, intense competition from low-cost producers in emerging markets and high pressure on prices and margins.
In this training you will learn how to deal with the resulting pricing pressure and how to sell and capture value to secure and increase your profitability.
Based on more than 450 years of experience in Pricing in the chemical industry.
Save the date: September 2 – 3, 2025 in Frankfurt!
This is your invest …
… into higher margins and profits with Value Selling, networking with peers, and learning from experts with more than 50 years of experience in the chemical industry and commercial excellence:
EARLY BIRD
STANDARD
advanced
All prices are exclusive of VAT.
September 2 -3, 2025:
Seats are limited – Secure your spot today!
Sign up for this training and learn how to sell and capture value in times of high pricing pressure.
If you plan to attend with more than two people from your company…
Please reach out to us to receive a promo with a 10% rebate on the desired package.
Send an email to Steve to get your discount:
Who should attend?
If you are in
- Sales,
- Marketing,
- Product Management,
- Key Account Management,
- Application Development,
- Technical Service,
- Commercial Excellence, and/or
- Pricing Management,
then this training is designed for you! It is ideal for anyone who wants to enhance their ability to sell and communicate the value you are providing to your customers.
The Location
The training will be at memox.world in downtown Franfurt, Taunusanlage 9-10:
The training will take place in Frankfurt, in the middle of the banking district, the beautiful and inspiring venue is perfectly accessible by public transport and surrounded by countless restaurants, bars and hotels. With a view of the skyline and the city park that is unique in Frankfurt.
Look Forward to Training Topics That Make the Difference:
Our training is hands-on, practical and highly interactive, built on proven tools and concepts tailored to the chemical industry, and designed to deliver practical results.
Value Selling Tools
Discover practical, easy-to-use tools that help you sell value with clarity and confidence.
From technical features to customer value
Turn technical product features into compelling value that resonates with your customers.
Value quantification
Learn to quantify what people believe cannot be quantified and discover the poer of value quantification.
Convincing Value propositions
Master the ability to create value propositions rooted in real, measurable customer value.
the buyers’ perspective
See value and price through the eyes of your customer’s purchaser.
Negotiating value
Learn how to negotiate value and price – even when pricing pressure is high.
Value-based market communication
Learn how Value Selling can transform your entire market communication.
a x-functional experience
Understand what different functions can—and should—contribute to successfully implement Value Selling.
case studies and real-life examples
See how Value Selling works in practice through real cases from the chemical industry.
Dos and dont’s
Learn what really works – and what to avoid—when applying Value Selling in real B2B sales situations.
Powerful Value Selling Tools for discovering, quantifying, and selling the unique value or your products and solutions
Realistic and chemicals-specific negotiation role plays that are fun
A deep dive into the Purchaser’s Perspective, their insights and tactics
Hands-on and down-to-earth delivery by two very experienced trainers with different personalities
Answers to your specific challenges and questions
And lots of fun and exchange
Here’s what’s in store for you during the training
And there will plenty of time and opportunities for exchange networking.
