OPEN CLASS AI in Industrial Marketing & Sales
Planned for Q4, 2026 in Europe
Welcome to our open class training:
AI in Industrial Marketing & Sales for the Chemical & Ingredient Industry
Reserve your seat for Q4, 2026.
AI is here to stay — and it’s already rewriting the rules in industrial B2B marketing and sales. Everyone is talking about it. Too few use it professionally.
This open class training turns AI from hype into a practical advantage for your day-to-day work in the chemical & ingredient industry. You’ll learn workflows, prompts, and use cases that boost speed and quality — without sacrificing technical accuracy.
We keep it hands-on and relevant:
- Generate market, customer, and competitor insights in a fraction of the time
- Create stronger outreach messages, LinkedIn posts, and sales content
- Prepare meetings and negotiations with better hypotheses, questions, and argumentation
- Use AI to support Value Selling and Value Pricing (value translation, quantification, messaging)
And because “just use AI” isn’t a strategy, we also cover safe and responsible usage — data, IP, and compliance guardrails so your team can apply AI with confidence.
Bottom line: you’ll leave with more confidence, more professionalism, anmd a smile on your face. Plus a set of routines you can actually use — so AI becomes part of your daily commercial toolbox.
Your trainers:
Dr. Ralf Schmidt
Founder Dude – Double Loop
Marketing & AI Sales Excellence expert with more than 30 years of experience in the chemical industry with a hands-on and down-to-earth mentality. MBTI – certified and focused on Value Selling, Pricing, and Marketing and Sales Enablement.
Dr. Steve Laborda
Founder – ValueBizbooster
Expert in pricing, Value Selling, and commercial excellence with over 20 years of experience in enabling chemical companies to unlock their full potential and grow profitably. Author of Master the Art of Value-based Selling, a practical Value Selling guide.
Learn how to boost speed, efficiency, and quality with ai
Why this training is more important than ever in the chemical & ingredient industry
The chemical & ingredient industry is being pushed from multiple sides at once: volatile demand, rising cost pressure, tougher procurement tactics, uncertainties, overcapacities and the parallel need to deliver on sustainability and digital transformation.
In this environment, “more effort” isn’t enough — commercial teams need more speed, precision, and consistency in how they generate insights, create messaging, and defend value.
That’s exactly where AI becomes a competitive lever: it helps you work smarter across research, customer communication, and deal preparation — and it makes value selling and value pricing easier to execute.
Companies that build these capabilities now will protect margins and win share while others are still experimenting.
Planned for: Q4 in Europe!
This is your invest …
… into higher margins and profits with Value Selling, networking with peers, and learning from Steve and Ralf with more than 50 years of experience in the chemical & ingredient industry and commercial excellence:
EARLY BIRD
STANDARD
advanced
All prices are exclusive of VAT.
Q4, 2026 in Europe:
Seats are limited – Secure your spot today!
Sign up for this training and learn how to sell and capture value in times of high pricing pressure.
If you plan to attend with more than two people from your company…
Please reach out to us to receive a promo with a 10% rebate on the desired package.
Send an email to Steve to get your discount:
Who should attend?
If you are in
- Sales,
- Marketing,
- Product Management,
- Key Account Management,
- Commercial Excellence, and/or
- Pricing Management,
- Application/Tech with customer responsibility,
- Business Management,
then this training is designed for you! It is ideal for anyone who wants to enhance their ability to sell and communicate the value you are providing to your customers.
The Location
The exact training location will be announced soon.
The training will take place in the Frankfurt / Mainz area, appr. 30 minutes from Frankfurt airport.
Look Forward to Training Topics That Make the Difference:
Our training is hands-on, practical and highly interactive, built on proven tools and concepts tailored to the chemical & ingredient industry, and designed to deliver practical results.
Introduction to AI for Sales & Marketing
A crash course in how GenAI actually works, what it can (and can’t) do — and how to use it safely and confidently.
AI Tools for Sales & Marketing
An overview of the best tools and language models out there — and which ones make a real difference for your business.
Practical Cases and exercises
Lots of practical exercises and tips for insight creation, outreach messages, social media posts, preparing negotiations, and designing porposals.
using AI for value selling
From prompting to custom GPTs: Using Ai for value chain, customer, and comptitor analysis, translating technical differentiation into customer value, value quantification, value calculators and value propositions.
Research and creating insights with AI
AI for lead generation and lead scoring
AI for outresearch and messaging
AI for deal preparation and negotiation
AI for Value Selling and Pricing
AI use cases
Hands-on and down-to-earth delivery by two very experienced trainers
Answers to your specific challenges and questions and lots of fun and exchange
Here’s what’s in store for you during the training
And there will plenty of time and opportunities for exchange networking.
