This initiative is brought to you by Double Loop and ValueBizbooster.
Chemvalue Academy was created for you — to deliver practical inspiration, proven approaches, and capability building that helps you create value, differentiate from competition, communicate value, and capture value . Expect tools and formats that work in the real world, not just on slides.
We’ve supported companies across the industry — from global players such as BASF, Evonik, DuPont, SABIC, LANXESS, and Huber Engineered Materials to medium-sized innovators and hidden champions.
With our down-to-earth, hands-on, make-it-happen attitude, we help commercial teams strengthen their strategies, navigate challenges more effectively, and create new opportunities for sustainable, profitable growth — even when markets are shaped by rising price pressure, uncertainty, and complexity.
Because in the end, marketing and sales only matter if they work where it counts most: in the field, with customers, under pressure.
The initiators of chemvalue-academy.com
We are excited to share our experience and to foster the exchange between in Marketing & Sales experts the chemical & ingredients industry and other industrial B2B businesses.
Dr. Steve Laborda
Founder of ValueBizbooster
Seasoned expert in pricing, Value Selling, and commercial excellence with over 20 years of experience helping B2B companies grow profitably. As the founder of ValueBizbooster, specialized in enabling chemical and industrial manufacturing companies to unlock their full potential through consultancy, training, and coaching.
Inspiring key note speaker and author of Master the Art of Value-based Selling, a practical guide to building compelling value cases.
Steve is married and father to two teenage girls. He loves bouldering and cooking: two rather different hobbies.
Dr. Ralf Schmidt
Founder Dude – Double Loop
Marketing & Sales expert with more than 30 years of experience in the chemical industry and B2B Marketing & Sales with a hands-on approach and down-to-earth mentality.
Myers-Briggs Type Indicator – certified trainer and certified AI Sales Excellence expert with a strong emphasis on Value Selling and Pricing, Key Account Management, B2B Marketing and Sales Enablement.
Husband, dad to three kids, Savate-kickboxer, regular guest in the gym, who enjoys hiking and who is still active as a Deep House online hobby DJ and cigar aficionado.
ValueBizbooster
B2B Value Empowerment
ValueBizbooster empowers B2B chemical and industrial manufacturing companies to grow profitable through expert consultancy, tailored training, and strategic coaching. Founded by Steve, an experienced sales and marketing leader, the company specializes in enhancing commercial excellence and value creation capabilities.
Valuebizbooster is dedicated to helping businesses develop actionable strategies for long-term success.
Double Loop
Taking your value creation, value selling & value capture to the next level
With more than 460 years of experience in commercial excellence in the chemical industry and 20 partners worldwide, we support our customers in the chemical industry and other industrial B2B businesses in creating value, selling value, communicating value and capturing value with pricing.
We do that through training, coaching, tools and methodology.
Down-to-earth, hands-on, and together with your people.
The way we work …
At Double Loop and ValueBizbooster we work side by side with your teams – industry-focused, hands-on, and always tailored to how your teams learn best.
Hands-on & practical
All our trainers and partners collaborate with you and your teams at eye level. They are approachable, down-to-earth, pragmatic, informal, honest—and easy and fun to work with.
100% Chemical industry specific
All our tools, methods, and Marketing & Sales approaches are proven to work in the chemical industry. Instead of relying on generic success stories, we focus 100% on chemical-specific content, examples, and case studies.
Based on deep experience
All our partners bring decades of hands-on Marketing & Sales experience in the chemical industry. They don’t just teach it—they’ve done it.
Trainings across all media
From classroom training and in-person coaching to remote sessions and fully digital, interactive formats – we offer it all.
