Welcome to our open class X-company training on Mastering Pricing Pressure in the chemical industry
Your seat is reserved for April 2nd – 3rd, 2025 in Frankfurt, Germany!
Defend your prices, tackle pricing pressure, negotiate effectively and unlock profitability with actionable strategies and tactics proven to work in the chemical industry.
Network with peers from your industry and learn from seasoned chemical industry and pricing and negotiation experts with more than 50 years of experience in commercial excellence in the chemical sector.
And who have already experienced and overcome many crises in this industry.
This hands-on training is designed exclusively for professionals in the chemical industry. You’ll gain the skills, tools, and confidence to succeed and increase profitability even under tough conditions.
Your trainers:
Dr. Ralf Schmidt
Founder Dude – Double Loop
Marketing & Sales expert with more than 30 years of experience in the chemical industry with a hands-on and down-to-earth mentality. MBTI – certified and focused on Value Selling, Pricing, and Marketing and Sales Enablement.
Dr. Steve Laborda
Founder – ValueBizbooster
Expert in pricing, value selling, and commercial excellence with over 20 years of experience in enabling chemical companies to unlock their full potential and grow profitably. Author of Master the Art of Value-based Selling, a practical Value Selling guide.
Learn how to tackle pricing and margin pressure in pricing and selling
Why this training is more important than ever in the chemical industry …
The chemical industry is currently facing greater challenges than ever before: Slowing growth in traditional markets, uncertainty from fluctuating geopolitical and economic conditions, supply chain risks, sustainability transformation and digital transformation at the same time, rising raw material, energy, and logistics costs, intense competition from low-cost producers in emerging markets and high pressure on prices and margins.
In this training you will learn how to deal with this in Marketing & Sales, based on insights from our latest industry survey and more than 450 years of experience in Pricing in the cjhemical industry.
Save the date: April 2nd – April 3rd in Frankfurt!
This is your invest …
… into coping with pricing pressure, safeguarding profitability, networking with peers and learning from experts with more than 50 years of experience in the chemical industry and commercial excellence:
EARLY BIRD
STANDARD
advanced
All prices are exclusive of VAT.
April 2 -3, 2025:
Seats are limited – Secure your spot today!
Sign up for this training and learn how to keep your margins and prices under control
as this perfect storm sweeps across our industry.
If you plan to attend with more than two people from your company…
Please reach out to us to receive a promo with a 10% rebate on the desired package.
Send an email to Steve to get your discount:
Who should attend?
If you are in
- Sales,
- Key Account Management,
- Marketing,
- Product Management,
- Business Management,
- Commercial Excellence, and/or
- Pricing Management,
then this training is designed for you! It is ideal for anyone who wants to enhance their ability to defend prices, increase profitability, and negotiate effectively.
The Location
The training will be at memox.world in downtown Franfurt, Taunusanlage 9-10:
The training will take place in Frankfurt, in the middle of the banking district, the venue is perfectly accessible by public transport and surrounded by countless restaurants, bars and hotels. With a view of the skyline and the city park that is unique in Frankfurt.
Look Forward to Training Topics That Make the Difference:
Our training is hands-on, practical and highly interactive, built on proven tools and concepts tailored to the chemical industry, and designed to deliver practical results.
Pricing & Profit
The fundamentals of pricing, profitability, and selling in specialty and commodity businesses.
Busting Myths
Dismantling misconcep-tions about capacity utilization, contribution margin and profit optimization.
True Challenges
Understanding the true drivers of pricing pressure – both external and internal.
Dealbreakers?
The purchasers’ true perspective on price negotiations
Pricing Power
Assessing and leveraging your pricing power to defend and increase prices.
Negotiating
Advanced negotiation techniques with immersive chemicals-specific role plays for real-world application
Relationship
Building trust and manage price fairness for stronger relationships
Tools for understanding the impact of pricing, your pricing power and price fairness
Realistic and chemicals-specific negotiation role plays that are fun
A deep dive into the Purchaser’s Perspective, their insights and tactics
Hands-on and down-to-earth delivery by two very experienced trainers with different personalities
Answers to your specific challenges and questions
And lots of fun and exchange
Here’s what’s in store for you during the training
And there will plenty of time and opportunities for exchange networking.
This initiative is brought to you by ValueBizbooster and Double Loop
Our goal is to use our extensive industry and Marketing & Sales experience to support chamical companies to counter the current price pressure and to secure and increase profitability by overcoming today’s challenges more effectively.
Our partners have at least 20 years of experience in the chemical industry and B2B commercial excellence and a down-to-earth, hands-on and make-it-happen attitude. We have worked for the big players like BASF, EVONIK, DUPONT and medium sized companies and hidden champions.
Double Loop
Taking chemical companies’ value creation, value selling & value capture to the next level
Dr. Ralf Schmidt
Double Loop Founder Dude
Hands-on & down-to-earth
Dr. Steve Laborda
Founder of ValueBizbooster
Inspiring & passionate
ValueBizbooster
Empowering B2B chemical companies to grow profitably.
